Creative Coaching

I burned it all down.
Then I built.

Coaching for women who create too much, hide too well, and are ready to stop performing and start building something real.

Read my story
30+ Years Creating
3 Museum Collections
7 Countries Lived
51k Words in the Book

I did everything right. Then I set fire to it.

At fifteen I was painting in Salzburg with Jorg Immendorff. At twenty I got into architecture at the Angewandte in Vienna. I finished a business degree in minimum time, moved to Italy for love, built a company, had two children, came back to Vienna, married again, bought property, started an art career that caught the attention of Paola Antonelli at MoMA.

From the outside it looked like a life that worked. From the inside it was a series of controlled explosions. Every time something got too close to who I really was, I burned it and started over. A marriage. A career. A city. A language.

I wrote a book about it. Fifty-one thousand words. The book taught me what no degree, no coach, no therapist ever did: that the burning wasn't the problem. The burning was the method. The problem was that I kept hiding the fire.

Now I help other women who build too much and show too little. Who start projects like other people start sentences. Who have talent that scares them and ambition they apologize for.

"The raw material never finishes. Only the extractions do."
Nina Levett — Things I Burned Down to Build

Four things art school, business school,
and therapy never taught me.

01

Show the real work.

Not the polished portfolio. The ugly sketch. The half-finished idea. The thing you almost deleted. I'll show you why your worst draft gets the most engagement, and how to use that without feeling exposed.

02

Stop performing. Start building.

You know the difference between doing the work and looking like you're doing the work. I'll help you recognize the performance and replace it with a practice that actually produces something.

03

Say the number.

Artists who won't talk about money stay broke. Coaches who won't name a price stay exhausted. I'll help you put a number on your work and stop apologizing for it.

04

Finish one thing.

Starting is easy. Starting is how we avoid feeling. I'll help you stay with a project long enough to finish it, ship it, and survive the silence that comes after.

You'll recognize yourself.

/

You have a hard drive full of finished work and an Instagram with three posts.

/

You start a new project every time the last one gets too real.

/

You've been told you're talented by people whose opinion matters, and you still don't believe them.

/

You give brilliant advice to everyone else and can't follow your own.

/

You've burned at least one thing down that you loved, and you're not sure whether it was brave or stupid.

/

You're ready. You've been ready longer than you think.

"She said one sentence and I understood why I'd been stuck for two years."
Coaching Client

No frameworks. No funnels.
Just the truth.

1

We talk.

60 minutes. Video call. Just you and me. We look at your work, your blocks, and the stories you tell yourself about why you can't. I've used every one of those stories. I know where they break.

2

You get a truth plan.

Not a content calendar. Not a productivity system. A clear, honest map of what to make, what to show, and what to say when the voice in your head tells you you're not enough.

3

You do the work. I hold the line.

I check in. I push back when you start hiding again. I celebrate when you don't. And when you want to burn it all down, I'll help you decide whether it's the fire talking or the truth.

Choose your pace.

Single Session

One conversation. One uncomfortable truth.

€250

60 minutes · Video call

  • Deep dive into your current block
  • Honest feedback on your work and positioning
  • One truth plan you can act on immediately
  • Follow-up email with notes and next steps
Book Session

If after our first session you feel like you didn't get clarity, direction, and at least one truth you needed to hear, I'll refund you. No questions. No awkwardness. I've burned bigger things than a refund.

You might be wondering.

Do I need to be a professional artist?

No. You need to be someone who makes things and wants to stop hiding them. Designer, writer, photographer, entrepreneur, someone who thinks in patterns and starts too many projects. If that's you, this is for you.

What if I'm just starting out?

Even better. I'll help you build the right habits before you build the wrong ones. Most of what I unlearned took twenty years. You don't need to repeat that.

Is this therapy?

No. I'm not a therapist. I'm someone who's been in therapy and also built things. This is practical. We look at what you're making, what you're hiding, and what to do about it.

What's the book about?

"Things I Burned Down to Build" is a memoir about intensity, pattern, starting over, and the moment you stop performing and start telling the truth. It's the reason I started coaching. The book wrote me into this work.

Can I read the manuscript?

Not yet. It's with agents. But you'll hear about it soon.

Ready?

Stop hiding your fire.

You've been ready longer than you think. You just needed someone to say it out loud.

Get in Touch

Limited to five clients per month